Erin shares insights into what it takes to launch a start up with HeyMama.co.
“What was the most surprising discovery to me was that an idea and even execution of that idea is not enough. You need to be relevant and to truly be relevant, to sell yourself and your brand, you need to dive far deeper internally than you ever have before. Nobody tells you that when you build a startup that what you know about yourself is not enough. Every insecurity and fear surfaces. “